The Future of the Radio Show
- by admin
When the new generation of DJs hits the radio with their new tunes, the question becomes: how do we keep the show fresh?
And we’re going to do what we do best, which is to make our music sound great.
But we’re also trying to keep the audience engaged.
“It’s kind of an art,” says DJ Kool Herc, one of the hosts of the hit new show The Future Of The Radio Show.
“You’re constantly trying to find the right combination of elements to make it work for the audience.
We try to make the music look like a show that was happening a while ago, or it’s a show where you can hear the DJs talk about something.”
The Future, as Herc calls it, has been a long time coming, with the debut of the show almost three years ago.
Herc’s first radio show, which aired on Sirius XM, started as a one-man show in 2014 and featured a mixture of original music from DJs such as DJ Krask, DJ Rachael and DJ X-Ray.
The show was a big hit, and the band behind it, The Vans, quickly signed to a record label, with Herc playing drums and backing vocals.
After a successful run on Sirius, the new program aired on the airwaves in 2016, with more than 400 million listeners tuning in each week.
It also saw the debut and ongoing sponsorship of several big brands, including Coca-Cola, Budweiser and the British supermarket chain Tesco.
“We were able to get sponsorship for a whole range of brands in a very short space of time,” Herc says.
“And we were able as a company to go out and put a new show out on a major network and that was huge.”
The show, however, is now in its 10th season.
This time around, Herc is aiming to be a weekly program.
“When I started working with the band, I thought, ‘OK, I’ll just be the host of the new show,'” he says.
But with the help of a producer, DJ Chris Johnson, who also worked on the series, and with the support of the station’s own staff, the show has since been expanded to include all of its original shows and an array of new content.
“There’s not one new show, but we’re adding a bunch of new shows every week,” says Herc.
“As far as the new stuff goes, it’s all new to me.
It’s been like a little bit of a revolution, a big evolution.”
The new shows will be made available via the station website, and Herc and his band will continue to play their classic hits.
The new format also means that the DJs themselves are taking on a bigger role in the show’s storytelling, with a mix of new tracks and classic tracks from past years.
“In a lot of ways, the more we’re doing it, the better it is,” Herm says.
And if it’s not working, the station is looking to change the format.
“If it doesn’t go well, we’ll start doing other stuff,” he says, “which is going to be very fun.”
When the new generation of DJs hits the radio with their new tunes, the question becomes: how do we keep…
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