Which radio station should I listen to in Australia?
- by admin
It was a long wait before this week’s ABC Breakfast had a guest appearance from the Federal Government’s chief public service communications officer, Robyn Greene.
In a conversation that aired on the show’s website this morning, she said the government wanted to “make sure that we’re listening to all Australians” and that the ABC’s digital strategy “shouldn’t be dependent on one specific broadcaster”.
The ABC’s online platform is a “virtual public broadcaster”, so the Government is using its media platform as part of the government’s “digital strategy”, she said.
The ABC was created by the then Prime Minister Kevin Rudd and the Government has been using it as part-time news and information service since then.
But it was only last week that the Federal government announced that it would be launching a new digital service – dubbed the Digital Agenda – in partnership with ABC Radio Melbourne, which will offer digital news, sport and cultural programming for free, and would not require subscription payments.
But, unlike other digital services, the Digital Action Fund will not provide any advertising or sponsorships.
In an interview on ABC Radio, Greens Leader Richard Di Natale said the Government’s announcement was a “complete shock” and called for a review of the Digital Strategy.
“There’s no doubt that the Digital Alliance is a complete waste of money,” Mr Di Natal said.
The ABC’s Digital Action Plan: what it will look like and when it will launch. “
The digital strategy should not be dependent upon one specific television station.”
The ABC’s Digital Action Plan: what it will look like and when it will launch.
The Digital Action fund has the backing of the Prime Minister, Treasurer Scott Morrison and the Treasurer, Scott Morrison.
The plan calls for a digital platform that is “designed for the digital age”.
It includes a “Digital Agenda” to be launched at the end of the year and will focus on three main areas: a digital news platform, a digital entertainment and a digital culture initiative.
The digital news program will cover “the biggest stories, most engaging news stories and newsworthy events”, according to a release from the Digital Affairs Council, a group that promotes the digital agenda.
The news program, it says, will be “designed to provide Australians with a global perspective on news and stories, and to deliver relevant and relevant stories that engage and engage audiences”.
The Digital Agenda is a digital initiative that will “focus on news, current affairs, current events and current trends in digital media”.
The “Digital Action Fund” will be a part of that Digital Action plan, with funding from the “Digital Alliance” and the “digital culture” initiative.
“Digital action is a vital part of Australia’s digital transformation, as we invest in digital infrastructure, digital services and our communities,” the Digital Association’s executive director, Mark Hurd, said in a statement.
“We want to make sure that our digital assets are the best available to Australians and provide our audience with the information they need to make informed decisions and make informed, informed choices.”
In addition to the Digital Actions fund, the ABC will also be “commissioning” a digital arts program for its flagship ABC2 program on Saturday mornings, with the money coming from the Broadcasting Commission.
The Government has previously committed to investing $15 million into the ABC to ensure that its digital strategy would be a “game-changer”.
But it’s unclear whether the digital action fund will be enough to meet those financial commitments.
“Investing in the digital strategy is essential for the ABC and we need to be sure that the digital plan is funded, and we want to see that investment, I think, to be a game-champant of the digital services we provide,” Ms Greene said.
She said that the Government was committed to making the Digital Fund “a game-changing investment”.
The digital news and entertainment platform is currently available to users in Australia only.
But it’s hoped that the fund will expand to include a new online news and culture show, called the ABC TV News Network.
The new show will be produced by ABC News Breakfast and will be available on the ABC News website, mobile apps and mobile devices.
This morning’s ABC Radio Breakfast interview with Robyn is part of a broader program to explore the digital future of the ABC, which airs on ABC1 at 9.00pm.
It was a long wait before this week’s ABC Breakfast had a guest appearance from the Federal Government’s chief public…
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